Listen.
Connect.
Give direction.

Before I design, I listen. I want to understand the people behind a brand, what matters to them and what their audience needs to feel.

Research and conversation help me find the connection: an observation, a story or a point of view that can hold the whole project together. From there, the identity, imagery, packaging and digital experience grow as one world.

I work independently and alongside creative teams. I bring direction, stay involved in the details and give others space to take an idea further. The goal stays shared; the strongest idea can come from anyone.

Photography caught my attention as a child. Later, while studying computing, a university poster assignment brought me back to graphic design. I changed direction and studied infographie.

Over time, I learned that design is more than placing images and text. Composition, colour and every detail need a reason to be there. Larger projects and agency briefings gradually widened my work into art direction.

Different clients, teams and cultures have shaped my judgement. I learned to interpret a brief, share responsibility, organise time and help a team reach the same goal. That learning continues with every project.